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Our latest creations

Mr.Pops
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The company was the first in Ukraine to produce popsicles — a fruit-based ice cream. At the time of launch, this product was unique to the Ukrainian ice cream industry.

Challenges
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A lot of impostors and competitors started to appear. They began to bite off the market share of the original Mr.Pops, and the ice cream lovers often didn’t see the difference.

Result

While competitors talk about the naturalness of ingredients and the uniqueness of production, Mr Pops is making hard days easier and becoming a good days’ ambassador. Mr.Pops became bigger than ice cream. A true friend. After the positioning update, we created a unique brand TOV, changed the slogan, updated social media following the new brand strategy, built up against competitors in social networks, and increased sales with the number of subscribers in social networks.

Want to know how we did it? Read on.
Workademy
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A Learning management system.
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Challenges
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1. Failing to stand out among booming category with a crazy number of competitors.
2. Difficulties in identifying a niche target audience.  
3. Failing in determining their USP.

Result

Workademy became the first Creator Platform on the LMS market, that allowed anyone to create great courses. The platform became accessible for all the subject-matter experts that are not course developers. Workademy is an LMS for the people who have the knowledge to share but who doesn’t know how to teach others professionally.
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Want to know how we did it? Read on.
UNICEF Ukraine‍

United Nations Children's Fund
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Challenges
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It was a pilot project by UNICEF in Luhansk and Dnipropetrovsk regions. They were searching for foster families for children up to 3 years old – foster children of the children's shelter. They planned to spread the practices to the entire territory of Ukraine.

Result

For most people, becoming into a foster family is an opportunity to feel younger, and needed, and to be able to give love again. Because when you become a foster parent, you get no less than you give. We decided to choose "mutual aid" as an umbrella message and to reveal the individual motives of each person in a series of thematic videos.

Want to know how we did it? Read on.
Bud‍

Beer. Budweiser adaptation for the Ukrainian beer market.

Challenges
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Make Bud the No. 1 beer brand in football territory in Ukraine. Create an unbeatable connection between the brand and “watching-football-consumption”.

Result

Football is not about a match. Football is an excuse to get together with your bros. All the direct competitors in football territory focus on the game. Bud is about parties and fun, not football fans and sports. We decided not to destroy Bud's approach, but to fit it into football. We made spending "football" with bros in the right Bud way.

Want to know how we did it? Read on.

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